Cocoa-cola x KitchenAid
This is an assignment from my sketch class, where we explored visual brand language. I took an existing product, a KitchenAid mixer, and recreated it from a different brand’s perspective, Coca-Cola.
Fall 2024
Duration: 2 weeks
Type: Visual brand language, individual sketch
Brand language research
I started this project by looking at Coca-Cola’s brand and sketched different bottle forms. I added call-outs to the sketches, pointing out different details
Original product
Next, I sketched out the original product to use as a guideline. The image on the left is my sketch and rendering, and the right is the reference image I used.
Iterations
Four versions of our VBL sketch.
Final Rendering
This is the final design I chose, shown in two views
Presentation progress poster
For our final presentation, we were tasked with creating a poster with all of our sketches. Everything is hand-drawn!
